Advertising solutions

"Advertising.com invented the network business model over a decade ago. Now we are trying to reinvent it. By combining the power of Pictela and Ad.com, we are evolving and redefining ad network solutions, and in doing so are increasing its value to both publishers and advertisers," said Ned Brody, President, AOL Advertising.com Group. "The powerful combination of premium formats powered by Pictela, comprehensive data, unmatched inventory and deep client relationships, truly positions Advertising.com in the marketplace as the premium ad network at scale."

Advertising.com has access to some of the best impressions on the Web with more than 4,500 publisher relationships including 70 of comScore's top 100 sites as well as premium, reserved inventory on the Huffington Post Media Group properties. Super Channels provide advertisers top quality sites in key verticals, with non-user generated content, above the-fold placement, ad verification, and when applicable, site transparency and rich media. Advertising.com is currently running two Pictela units, the 300x250 and the 300x600, and powers an additional four which are all IAB standard units delivering video, photos and applications in real time across the Web.

"Advertising.com has been a leader in the network space for more than 10 years with our powerful reach and unparalleled inventory," said David Jacobs, senior vice president, publisher services, Advertising.com. "Enabling Pictela technology across the ad network aligns to our goal of continually innovating in the space and providing our partners a more premium experience."

Advertising.com has a global reach with offices across North America and Europe, as well as Asia through its Advertising.com Joint Venture, and intends to enable this technology globally.

Advertising.com and Pictela are business units of the AOL Advertising.com Group which was formed in May 2011. The focus of this group is to position AOL as a global partner for leading publishers, advertisers and agencies seeking to maximize the value of their online brands through premium formats, video, content, networks, platforms and monetization. The eight businesses that make up this Group are Advertising.com, ADTECH, AOL Video, goviral, Pictela, Content Solutions, 5min Media and Sponsored Listings.