Advertising solutions

Manhattan, New York - Today, there is an overwhelming amount of media options available for businesses to tout their latest products. And, regardless of the medium, many businesses are set on choosing Web site addresses they feel are memorable, but why should phone numbers be any different?

 

According to Ron Henson, the general manager of a Utah auto dealership, incorporating a vanity phone number into his team's marketing plan - a phone number that spells out words - increased his call volume by 650 percent.

 

“We are shattering previous sales records by 50 percent, and I attribute this success to our new advertising - which prominently features a vanity-800 number,” Henson said.

 

If you're looking for better ways to get the word out, the following tips will help you receive higher response rates in your advertising and hone your marketing efforts to generate more leads and sales:

* Say it in a song. Everyone loves a good jingle. Using jingles in radio and television ads creates an emotional connection to the consumer and can last for years if correctly used to brand your business.

* Say it loud and proud. Put your vanity phone number on everything -; from business cards to company cars. Feature it in radio, print, television and billboard advertising. Using your number in all advertising materials and in all campaigns delivers consistent messaging.

* Prominent placement. Feature your vanity-800 number prominently on the TV screen. Leave it there throughout a television commercial. Mention it at least three times in a radio ad. Above all, make sure it is easily visible or heard.

* More impressions, more responses. One-off ads will not work. Make sure that you have a moderate-to-heavy advertising schedule -; no matter what medium you have chosen to convey your message. Buying more time or space will also decrease the cost per ad, and your vanity-800 number will increase your ability to generate leads and sales.

Delivering a consistent message multiple times will ensure that consumers remember you.

 

For more information on the availability of vanity-800 numbers, visit www.800response.com.